Teach New Dogs Old Tricks!: How Traditional Sales Techniques Accelerate Digital Marketing

We have a generation of website builders, app developers, marketing directors, and consultants who know about the tactics of marketing online but do not understand the underlying principles of what drives everything.
Sales.
People.
Relationships.
Technology to today's digital marketers is second nature, but most have never learned the principles of persuasion, or the tried-and-true sales techniques that enable better communication and lead generation. I've found that sales skills aren't obsolete. They are needed now more than ever.

• This book is written to those of you who know the technology, but want to learn the "WHY" that will enable you to transform your online marketing capabilities and take them to the next level.
• This book is written to those of you who need to retrofit those seemingly "rusty" skills into the shiny new space.